What is UI/UX Design?
The Role It Plays In Mobile App Development
The aim of any mobile application is to ensure a smooth interaction between the user and the app. UI and UX designs play an integral role in the development of mobile apps. Without them, an app may fail to attract end-users. An appealing, intriguing and user-friendly mobile app design is the ultimate result of an efficient User Interface (UI) and User Experience (UX design).
App users love apps which are attractive, clean, and modern along with easy navigation which solves their purpose for using the mobile application with minimal app interactions. It is therefore very essential for mobile app development companies or a mobile app developer to understand the ultimate importance of UI/UX design in mobile application development.
User Interface (UI) Design
The purpose of User Interface (UI) design of a mobile app is to decide your mobile app’s look and feel and decide how it is going to interact with its users. The goal of a UI is to have as less interactions as possible on the mobile app and keep it simple and efficient in order to achieve the user’s goal of using the app. A successful mobile application if we are seeing from the users’ point of view is all about how enjoyable their app journey is. The app should be alluring and should maintain a perfect balance between the User Interface and User Experience.
User Experience (UX) Design
User experience (UX) design in iOS and Android is an essential and mandatory part of any mobile app development and design process. At Codigeeks, our professional UX designer in Singapore performs extensive research and planning on the basis of the app, the specific industry, target market and the demands of the end users of the mobile app that has to be built before creating the app design.
If an app does not perform well after its initial launch or it fails to capture users’ interest, it is very likely users may dump it. That is why mobile user experience design is a critical factor contributing to the successfulness of a mobile app.